young financial writer, expert of practical PR, establisher of terminal economics theory, initiator of PR Research, and proposer of HET+Pro crisis management method. His works, covering finance and PR, include Business Centripetal Force, Explosion at Terminal, Advanced Public Relations, and No Public Relations, No brand. He is working on PR management in an era of social network, business management reform brought by smart business, and the establishment of business centripetal force under asset-light background.
